Question 5

How did you attract/address our audience?

The first screenshot is of Hayden crouching over Connor's body. You can see Connors wound in the screenshot and it's almost as if Hayden is scared and is looking over his shoulder and searching his surroundings.  The surroundings didn’t show a lot, it mainly showed the graffitied walls and the uneven rocky ground that was Hayden’s home, although the audience wouldn’t have been able to clearly realise that it was. This would attract an audience because they'd want to see why Connor is injured and what is going on. It creates a big sense of mystery and

Hayden is crouching over his body, why Connor has a wound and what is just going on. The screenshot is taken from near the end of the opening scene and stays on the screen for a very short period of time. Over 6 shots come up as a montage of what is going on. In this montage, you see the killer close up. We decided to do this because it’ll scare the viewer one last time before the movie starts.
We also decided that the wound shouldn't be too gory because we didn't want the audience to not progress in the film because they felt the first wound they saw was too disturbing.

In the background, piano music was playing and was slowly building up to the last shot. This meant that the piano music was getting louder throughout the montage of shots. We did this by changing the automation of the volume of the song in Logic Pro 9. We made the volume go to +3.4dB (instead of staying at the 0.0dB – the rate at which it was recorded). It attracts the audience because it’s building tension, it’s getting more tense as the song goes on and it’s building up to an end.

The second screenshot is also taken from one of the 6 very quick montage shots of the killer. This shot is of Hayden in a crouching position (which isn't in the shot) holding a candle which has gone out. This is makes Hayden seem religious and makes the audience want to know what he is doing, whether it's praying or whether it's some type of sacrificing ceremony.

Again, because it's in the quick montage of shots and it's building up to the final shot, in the background there is piano music being played. This music could draw in the audience because it's quite cliché of the music to build up to something spectacular.

The next screen shot is at the beginning. It is one of the first shots you see and will make the audience definitely want to watch more. This is mainly because they want to know what is going on, they may not care about the plot of the actual film but they at least want to know about what the person with the black shoes are doing next to a river with a bag of rubbish.

The sound being played whilst this shot on is Charlie Chaplin's 'The Final Dictator' speech. The speech itself is one of the greatest speeches of all time (in my opinion) and has a very strong and meaningful message to it. The main part says 'Greed has poisoned men's should and has barricaded he world with hate, has goose-stepped us into misery and bloodshed.' Listening to the speech and watch the film makes the audience think what is happening, is this man with the black shoes a freedom fighter, is he trying to show a company or the government or someone that they're being bad and that small people can fight back? It makes the audience want to know not just what is he doing, but why.

The final screenshot is of Hayden dancing to the piano music. We edited the shots to fit in with the music because of a few reasons. We firstly thought that it would be more professional to edit the film to the music so the viewer can easily concentrate as both of them are going at the same rate and speed etc. etc.

When Hayden dances, it'll make the audience ask why is he dancing? Is he mad? Has he lost someone close to him? It'll then make them want to watch it in full to see if anything happens, as the music is still being built up towards the montage and the final shot.