Question 3

What kind of media institution might distribute your media product and why?

As a group, we have decided that we should use Paramount Pictures. Paramount Pictures is one of the world’s largest and top grossing movie studios and is the fourth oldest existing film studio. Adolf Zukor, a Hungarian film enthusiast, started the company in 1912 under a different name.

We felt that because Paramount pictures were based in America, which the film would be distributed to a larger audience and would be seen on a much larger scale. This would create a bigger hype for the film would then result in the distribution of the film worldwide. This would therefore save us having to go to many different Media Institutions in different continents to get the film global.

Paramount have distributed some of the most successful Thriller films in the last decade including The highly anticipated World War Z which is set to be released in the coming months. Paramount is one of the most well known media institutions in the world and has an eye for the new and most unique films in the industry. Because they are such a well-known media institution, they have a lot of followers on social networking sites and a lot of people will be included in the mailing list. This means that more people will know about the release of INSANITY if we were to go with Paramount Pictures.

We chose out indent because we felt that it was a simple design. The shape used (a triangle) is used in a lot of album artwork and logos for companies and can be recognised by many, but what makes our stand out is that the triangle is positioned on top of a wood. This looks cool and will stay in the memory of the person/s watching the film.

I think the money made will mainly come from DVD sales and online renting (iTunes). This is because people are being put off going to the cinema because of the high prices. Although some companies, such as Orange, do deals to try and encourage people to attend the cinema.
Another benefit of being with a large and well-known Media Institution is funding. The more funding you can get from the institution, the higher quality the film will be.