Question 4

Who would be the audience for your media product?

‘No one younger than 15 can buy or watch the either on video or at the cinema. The work as a whole must not endorse discriminatory language or behaviour. Drug taking may be shown but the film must not promote drug taking. The misuse of easily accessible substances, e.g. solvents, is most likely to be not accepted. Strong threat and menace are permitted unless sadistic or sexualised. Dangerous behaviour must not be dwelled upon in such detail that it could be copied. Easily accessible weapons must not be glamorised either. There may be frequent use of strong language, e.g the F word. The strongest terms, e.g C word, may be acceptable if justified. Aggressive or repeated use of the strongest language is not acceptable. Nudity may be allowed as well as sexual activity. Violence may be strong but pain should be dwelled upon. No themes are prohibited.’ This is what the BBFC say about films with the certificate of 15. We think INSANITY should be a 15 because of the frequent use of strong language (F and S word) and because of it’s violent nature, although the pain is not dwelled upon, hence why the film isn’t an 18.
We also felt that the film would sway more towards the male gender as it is more of a violent and disturbing film, although it would be sexist to say that only men will watch the film.
The films age range is specifically aimed at 15-25 year olds but does not discriminate against the older generations as taste of films is all down to personal preference. Some of the older generation may love thriller and psychological thriller films and therefore want to watch them. If they want to watch it they can, there is nothing in the film that would discriminate against the older generation or offend them.

We researched our audience by giving out a questionnaire to members of the public of both sexes and all were under 25. This would give us a small insight in to what people between the ages of 15 and 25 want to see. We also wanted to see how often they attend the cinema and how much they would spend on a DVD. As INSANITY is a psychological thriller about a killer, there will be gore so we asked if the viewer thinks that gore ruins a film. 

In the results, we found that most people of that age do not attend the cinema as often as it seems. Only 50% had visited the movies in the last month which would mean that mot of the sales for the film would come from online watching and DVD sales.

The main result that we found useful in planning our film was that 75% of the people asked thought that the overuse of gore in films would ruin the film and make them want to stop watching it.

A typical audience member is Guy. He is 17 years old and enjoys thriller and horror films. He mainly watches them on his own when he's downloaded them from iTunes. He does this because it's easy for him as he owns a laptop and can watch the films anywhere in the house. The films are also downloaded onto his hardrive so he doesn't need internet to watch it. This means he can go round a friend’s house and watch it with them, put it on his phone or iPod and watch it on the bus, or just watch it in the garden on a lovely summer’s day.

Like most 17 year olds who own a laptop, he uses social networking sites to talk to his friends, meet new people, follow his favourite bands and keep up to date on the latest news. These websites (Twitter and Facebook) are a really good way to advertise films. The owner of the website will use cookies on the browser to gather information on what the user is looking at. This then means that the right adverts are shown to the right people, meaning that the sales of the film, music and product are high because they've gone to the right person.

Because the audience member - Guy - is into thrillers and horrors, he is also into gaming. This also means that the watchers of the film could be interested in a game to be released, based on the plot of the movie. This would result in hours of fun and even more of a target audience.