Thursday, 15 November 2012

NRS, ABC & BARB


NRS
Our mission is simple: we create innovative ways to help media companies make more money. Using a true partnership model, we combine our extensive international media sales experience with a proven flair for commercial innovation to analyze the areas we can help you improve.”

NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991.


Founding directors, Doug Gold and Brian Duffy were leaders in New Zealand’s radio industry.

Shortly after, current Director Mike Brunel joined to take over the New Zealand operations and Brian launched the business to Australia. 


Following on from this success, we now work in all mainstream media and have established offices in the UK (2002), Canada (2003) and Europe (2004), with the Australian (International) office now incorporating emerging markets in Asia and Africa.To this date, NRS work have established offices around the world.

ABC
The ABC (Audit Bureau of Circulations) was founded in 1931 they inspire to give a sense of delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:

             Media owners             Media agencies             Advertisers             Rights owners             Investors
             Management

Their Board includes advertisers, media agencies, media owners also they are interested across other platform
They uphold standards which reflect the media industry and helps other understand the industry


BARB
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

BARB viewing data is available for a range of audience data, including overnights, dayparts, programme and commercial information, time lengths, reach and channel share of viewing. Data can be accessed as live, VOSDAL or consolidated data.

BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies.

BARB is a non-profit making limited company, funded by the major players in the industry it supports - BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising). Other broadcasters and a variety of businesses, for example research specialists, publishers and advertisers also contribute to the cost of running BARB by subscribing to the service.

There is representation from ISBA at BARB Board meetings.

1
The Royal Wedding*
29 Apr 2011
BBC1 (SD+HD)
13.59
2
The X Factor Results
11 Dec 2011
ITV1 (SD+HD)
13.46
3
Strictly Come Dancing
17 Dec 2011
BBC1 (SD+HD)
13.34
4
The X Factor
02 Oct 2011
ITV1 (SD+HD)
12.92
5
Britain's Got Talent Result
04 Jun 2011
ITV1 (SD+HD)
12.63
6
Coronation Street
14 Feb 2011
ITV1 (SD+HD)
12.56
7
I'm a Celebrity - Get Me Out Of Here!
13 Nov 2011
ITV1 (SD+HD)
12.47
8
Britain's Got Talent
04 Jun 2011
ITV1 (SD+HD)
12.22
9
Downton Abbey
11 Nov 2011
ITV1 (SD+HD)
12.15
10
Eastenders
03 Jan 2011
BBC1 (SD+HD)
11.42

 

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