Media Institutions - Paramount Pictures

Media Institutions - Paramount Pictures

Paramount Pictures were founded in 1912, being the fourth oldest existing film studio. Founded by Adolf Zukor, a Hungarian who was passionate about films started the company. It began as Famous Players and then developed into Famous Players Film Company. Later it became Paramount.  Zukor served as the president from 1912, when it was founded, to 1936. To date, Paramount Pictures is ranked as one of the Largest and top grossing movie studios.

Being based in America, Paramount Pictures were able to distribute their films to a larger audience. This meant that the films were seen on a larger scale and meant in the films being sent worldwide.

Paramount’s logo is a very recognisable logo. The logo was founded by W. W. Hodkinson in 1914 and was used until 1968. The logo was then changed to a print until the present day.

On February the 6^th 2011, Paramount Pictures closed a deal to purchase Dreamworks SKG (which was founded by the co-founder of Paramount Pictures – Jeffrey Katzenberg).

Both MTV and Nickelodeon Films are owned by Paramount Pictures which are both multimillion dollar companies.

I feel that our thriller should be distributed by Paramount Pictures because of their amount of thrillers distributed. They seem like the institution to use and would mean that our thriller is distributed worldwide.  

BBFC

The BBFC have been classifying films since the early 1910’s and included videos in the 1980’s. The BBFC stands for the ‘British Board of Film Classification.’ Every films released in Britain is watched by the BBFC and they put a minimum age rating on it. This age rating stands for the people who can watch the film. For example, a 15 means that only people of the ages 15 and over can watch this film. The classification varies from film to film because of the contents the film has. The age restrictions may drop because of the type of film it is. For example, the BBFC tend to let younger audiences view films that have an educational hint to them because they’re educational. Also the age ratings of subtitled films are normally dropped because the audiences are much older anyway.

 

The catorgeries that the BBFC for both cinema and video are


Universal – Suitable for all
The BBFC state that ‘It is impossible to predict what might upset any particular child’. But the U classification is mainly for children ages 4 and up. The behaviour in the film will be extremely child friendly. For example, Discrimination, drugs and imitable behaviour are not allowed and violence, sex, nudity and violence must be bare minimum. The horror in the film must be mild, brief and unlikely to cause undue anxiety to young and must include a reassuring outcome.


Parental Guidance
The BBFC’s classification of PG means that an unaccompanied child of any age may watch but the film should not disturb a child aged 8 or older. They also state that ‘parents are advised to consider whether the content may upset younger or more sensitive children.’ 
The BBDFC say that the contents of the film may include discriminatory language and behaviour, as long as it is clearly disapproved of or in an educational or historical context. Illegal drug references may be included but must be innocuous or carry an antidrug message. Horror scenes must not be intense or prolonged and no detail of dangerous behaviour which can be copied by young children. Realistic weapons and weapons which are easily accessible must not be glamorised. Mid bad language only and natural nudity may be allowed. Sexual activity must be implied and infrequent. More serious topics, like domestic violence, should be condoned as unacceptable behaviour.    


Suitable for 12 years and over
Both 12 and 12A are the same but are used for different things. 12A is used only in cinema and means that the films are made for children 12 and under but if an adult believes that the under 12 can manage the film, they’re allowed to accompany them. The 12 category are used on videos and only a person of 12 years old or older can buy/rent the film. Discriminatory language or behaviour must not be endorsed by the work as a whole. Whereas aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned. Drug use must be infrequent and not glamorised. Moderate violence and language is accepted but language such as the F word must be infrequent. Emphasis of an injury must not be too prolonged. Nudity is allowed but in a sexual context it must be brief and discreet. Sexual activity may be briefly and discreetly portrayed. Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained. Mature themes are acceptable, but their treatment must be suitable for young teenagers. Dangerous behaviour, e.g suicide, must not be dwelled upon in a way in which a teen could copy the behaviour.

Suitable for 15 years and over
No one younger than 15 can buy or watch the either on video or at the cinema. The work as a whole must not endorse discriminatory language or behaviour. Drug taking may be shown but the film must not promote drug taking. The misuse of easily accessible substances, e.g. solvents, is most likely to be not accepted. Strong threat and menace are permitted unless sadistic or sexualised. Dangerous behaviour must not be dwelled upon in such detail that it could be copied. Easily accessible weapons must not be glamorised either. There may be frequent use of strong language, e.g the F word. The strongest terms, e.g C word, may be acceptable if justified. Aggressive or repeated use of the strongest language is not acceptable. Nudity may be allowed as well as sexual activity. Violence may be strong but pain should be dwelled upon. No themes are prohibited.
 

Suitable only for adults (18+)
This certificate is used at both the cinema and on video. The Human Rights Act of 1998 states that at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:

• Where the material is in breach of the criminal law, or has been created through the commission of a criminal offence.
• Where the material or treatment appears to the BBFCC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts or of illegal drug use, which may cause harm to public health or morals.
• Where there are more explicit images of sexual activity which cannot be justified by context.

 

R18

R18 films are only to be shown in specially licensed cinemas or supplied in licensed sex shops to adults no younger than the age of 18. The following content may not be acceptable:

• Any material which is in breach of the criminal law
• Material, including dialogue, likely to encourage an interest in sexually abusive activity e.g. rape, incest or paedophilia.
• The portrayal of any sexual activity which involves lack of consent
• Penetration by any object associated with violence or likely to cause physical harm
• Any sexual threats, humiliation or abuse which does not form part of a clearly consenting role-playing game. Strong physical or verbal abuse, even if consensual is unlikely to be unacceptable.

Our Thriller

We feel that our thriller should be rated a 15 because it means that young teens (15/16/17) can still watch our film. The film will be more psycological which means that it won't be too graphic, but the theme may be quite strong. Nudity will be either minimum or none at all and language at some parts may be strong interlectally wise.

NRS, ABC & BARB

NRS

“Our mission is simple: we create innovative ways to help media companies make more money. Using a true partnership model, we combine our extensive international media sales experience with a proven flair for commercial innovation to analyze the areas we can help you improve.”

NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991.



Founding directors, Doug Gold and Brian Duffy were leaders in New Zealand’s radio industry.

Shortly after, current Director Mike Brunel joined to take over the New Zealand operations and Brian launched the business to Australia. 



Following on from this success, we now work in all mainstream media and have established offices in the UK (2002), Canada (2003) and Europe (2004), with the Australian (International) office now incorporating emerging markets in Asia and Africa.
To this date, NRS work have established offices around the world.

ABC

The ABC (Audit Bureau of Circulations) was founded in 1931 they inspire to give a sense of delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:

•             Media owners•             Media agencies•             Advertisers•             Rights owners•             Investors
•             Management

Their Board includes advertisers, media agencies, media owners also they are interested across other platform

They uphold standards which reflect the media industry and helps other understand the industry

BARB

BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

BARB viewing data is available for a range of audience data, including overnights, dayparts, programme and commercial information, time lengths, reach and channel share of viewing. Data can be accessed as live, VOSDAL or consolidated data.

BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies.

BARB is a non-profit making limited company, funded by the major players in the industry it supports - BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising). Other broadcasters and a variety of businesses, for example research specialists, publishers and advertisers also contribute to the cost of running BARB by subscribing to the service.

There is representation from ISBA at BARB Board meetings.

1	The Royal Wedding*	29 Apr 2011	BBC1 (SD+HD)	13.59
2	The X Factor Results	11 Dec 2011	ITV1 (SD+HD)	13.46
3	Strictly Come Dancing	17 Dec 2011	BBC1 (SD+HD)	13.34
4	The X Factor	02 Oct 2011	ITV1 (SD+HD)	12.92
5	Britain's Got Talent Result	04 Jun 2011	ITV1 (SD+HD)	12.63
6	Coronation Street	14 Feb 2011	ITV1 (SD+HD)	12.56
7	I'm a Celebrity - Get Me Out Of Here!	13 Nov 2011	ITV1 (SD+HD)	12.47
8	Britain's Got Talent	04 Jun 2011	ITV1 (SD+HD)	12.22
9	Downton Abbey	11 Nov 2011	ITV1 (SD+HD)	12.15
10	Eastenders	03 Jan 2011	BBC1 (SD+HD)	11.42

 

Questionnaire and research into audiences

Groups

A – Wealthy – politicians, some doctors, scientists, lawyers.

B – Well off – doctors, middle management, well paid professionals.

C1 – Average pay - teachers, nurses.

C2 – Average pay – (blue collar professionals) plumbers, carpenters.

D – Low pay – lorry drivers, dust bin men, post sorters.

E – Not paid – unemployed, pensioners.

Our target audience.

Our chosen audience is group E. This is because most teenagers will be unemployed which therefore means they’re in group E.

1.       Age

……………………………………………    

2.       Gender

……………………………………………   

3.       Employed?

……………………………………………   

4.       When was your last visit to the cinema?

……………………………………………   

5.       How often do you go to the Cinema and who with?

……………………………………………………………………………………………………………………………………   

6.       How much would you pay for a DVD/Blu-Ray

……………………………………………   

7.       What is your favourite movie genre?

……………………………………………………………………………………………………………………………………   

8.       Do you watch television more than films? If so why.

……………………………………………………………………………………………………………………………………   

9.       If a film is longer, do you feel that the film has to grip your attention straight away?

……………………………………………………………………………………………………………………………………   

10.   Do you feel that overusing gore in a film ruins it?

……………………………………………………………………………………………………………………………………   

 

 

            The results mainly showed that -

 

·        Between the ages of 16 and 25, 75% were employed

·        50% visited the cinema in the last month

·        The DVD price range ranges from 5-15

·        75% preferred films to television

·        75% thought that the overuse of gore in films can ruin it

       The quistionarries were given to people who we knew and they were all give to people aruond the same age, this means that they weren't the best results and the most accurate results found. To get more accurate results, we would need to ask a large amount of people (100-1000 people). This means that the results that are more common, have a much better chance of being the actual average.
From the results, we have learnt that we would make more money in DVD sales than Cinema viewings because of the infrequent trips to the cinema.
We also learnt that the overuse of gore in our gilm make result in people not watching it.

 

Every Single Word Productions - location shoot

Production Ident

Preliminary task planning - storyboard

Preliminary Task

http://www.youtube.com/watch?v=iQweU2viHgI&feature=plcp