Audience

What is an audience?

An individual or collective group of people who read or consume any media text

Examples

·         Radio listeners

·         Television viewers

·         Newspaper and magazine readers

Why are audiences important?

Audiences are important because without an audience, there would be no opinion on what the writer/creator is making. They are the people who watch, buy and read what they make. Low ratings mean that the audience do not like what the creator is creating. Therefore this will be cut. If the program or magazine isn’t selling many copies, then it will be scrapped.

Creators do not advertise the product or creation themselves. It is advertised through events, billboards and adverts.