Friday, 7 December 2012

Credits

For our opening credits, we thought that the mask is the main point of the film. It with holds the identity of the protagonist from the audience and it gives a sense of mystery. Although we have our names written on the picture, we do not give away our faces.
We also thought to add effect, to have the pictures printed out as polaroid pictures.




 

Sound

We knew that when we first went out to film Insanity, that the sound recorded on set wouldn't be higher quality. Mainly because we didn't have an external microphone which would pick up a much better quality of sound than the microphone built in. When we were on set, the wind was very strong and being out in the open meant that there was no cover for the camera. This meant that all of the sound recorded on set was unusable. This meant that all sound used in our opening must be non-diegetic.

The first non-diegetic sound we used was Charlie Chaplin's 'The Final Dictator' speech. This is a strong speech and the words in the speech were contrerdicting (and at parts backing up) what he was saying. We chose this speech because it is a strong speech and it is about us, the human race.

We then decided to co ordinate the radio shot with the sound of the speech being turned off. It fitted in well; the sound and the film matched.


Shot List


1 – long shot – Hayden crouching next to little girl.

Props included – candle, mask

2 – Close up – candle being blown out.

Props included – candle, mask

3 – Long shot panoramic – Hayden walking towards Connor.

Props included –blanket, radio, fake blood, mask

4 – Mid shot – Connors body and wound with Hayden’s feet in shot.

Props included - blanket, radio, fake blood, mask

5 – Close up – Hayden adjusting Radio.

Props included – radio

6 – Long shot – Hayden dancing leading into bottle being thrown.

Props included – bottle

7 – Close up – Head scratching.

Props included - mask

8 – Extreme close up – Hayden’s shoes going through the stones to Connor’s body.

Props included - none

9 – Over the shoulder shot – Hayden blood crossing Connor.

Props included – fake blood, blanket

10 – Mid shot – Body being dragged into river.

Props included – black bin bags, rope

11 – Long shot – Hayden walking away from scene.

Props included – mask

Equipment

We used 2 HD filming Canon cameras. One being a DSLR and the other a compact camera. We had several interchangeable lenses for the 500D, but we mainly stuck with a 60mm F2.8 ultrasonic lens. This was a quiet focusing lens and was a macro lens which gave fresh crisp shots.
We also used 2 other lenses such as a 50mm f2.8 lens which, like the 60mm, gave very crisp close ups. We also has a 18-250mm walkabout lens. This lens meant that we could have wide angle shots to show the setting that the actors are in.
We had a second camera to film the events of the day and to have low light close ups.
To ensure we had enough space for the flim, we took several large memory SD cards and several batteries, so the cameras didn't die.
We also had a professional tripod which was able to adjust it’s legs to go so low the camera was almost on the floor, this was very handy for the low shots to show the protagonist on top.

Meeting

We decided that the order of the opening 2 minutes would need to be gripping and want the viewer to watch the whole film. Therefore we needed to reorder the beginning because the shots were 1—15 seconds long each which are too long. They need to be quick and straight cut to each other.

Shot planning on location


Most of the shots we planned in advanced through the story board and the shot list. Although on location, we realised that some shots may not be achieved because of the lighting, positioning of trees etc.


 Here is Mitchell deciding what the next shot would be. Through the whole production, we decided to have a variety of shots: close ups, long shots, panoramic shots etc etc.


 

Here we have me overseeing the dancing shot. We thought that the dancing shot will be weird and may creep the audience out. It’s also good because the camera is low to the ground which gives the sense to the audience that the protagonist is overpowering Connor and there is nothing he can do.

Details of Actors


Hayden Cirino (Protagonist) – We chose Hayden because he suits the fit of the role of the protagonist. He is not short nor tall, he has dark hair which is very common amongst thrillers, he has a slim build to suggest that he lives a very empty life and doesn’t have much food and he’ll also be wearing a mask  so his actual identity will be disguised.

Connor Woolf – We chose Connor Woolf because he is an average looking guy. He will be dressed in civilian clothing (jeans and t shirt) and fits the role nicely.

List of Props

Rope – to tie Connor’s arms and legs up to make the kidnapping look much more realistic.

Radio – to have the ability to change the piece of music to fit with the camerawork.

Blanket – to lie Connor on so he wasn’t hurt by the stones.

Black bags – to wrap Connor up.

Spray paint – to spray paint the quote on the wall.

Ketchup and food colouring – Mixed together, they make a very realistic blood consistency.

Candles – to have a religion tint to the opening to make the protagonist seen even crazier.

Mask – to cover the identity of the protagonist to add a sense of mystery to the film.

Plan Of Day

7am bus to Stamford.

·         We thought that an early bus to Stamford would be better because it meant that we would have much more time to shoot and we could catch the cold misty winter morning.

Breakfast

Walking to the Meadows in appropriate clothing

·         We did this so our clothes wouldn’t be mucky and we wouldn’t catch a cold.

We started to film at 9am and finished at 2. We decided to film for a long period of time so we could get a variety of shots. Although the longer we took to film the sunnier it got.

After shooting we walked back to the meadows and changed back in to our clean clothes.

We then walked to the bus station to get the 3pm bus back to Bourne.



We thought if we planned our day in advanced, it'd be much easier to know when to go where and to do what.

Storyboard before filming day.

Our planned storyboard was as followed.

Thursday, 6 December 2012

Presentation
















 
 
We presented to our peers to our three ideas. We ended up choosing idea 2 because we felt it was the most appropriate and well planned idaea. We also thought that it would be a better release and would appeal to a larger target market.

Monday, 19 November 2012

Media Institutions - Paramount Pictures

Media Institutions - Paramount Pictures

Paramount Pictures were founded in 1912, being the fourth oldest existing film studio. Founded by Adolf Zukor, a Hungarian who was passionate about films started the company. It began as Famous Players and then developed into Famous Players Film Company. Later it became Paramount.  Zukor served as the president from 1912, when it was founded, to 1936. To date, Paramount Pictures is ranked as one of the Largest and top grossing movie studios.
Being based in America, Paramount Pictures were able to distribute their films to a larger audience. This meant that the films were seen on a larger scale and meant in the films being sent worldwide.
Paramount’s logo is a very recognisable logo. The logo was founded by W. W. Hodkinson in 1914 and was used until 1968. The logo was then changed to a print until the present day.
On February the 6th 2011, Paramount Pictures closed a deal to purchase Dreamworks SKG (which was founded by the co-founder of Paramount Pictures – Jeffrey Katzenberg).
Both MTV and Nickelodeon Films are owned by Paramount Pictures which are both multimillion dollar companies.
I feel that our thriller should be distributed by Paramount Pictures because of their amount of thrillers distributed. They seem like the institution to use and would mean that our thriller is distributed worldwide.  

BBFC

The BBFC have been classifying films since the early 1910’s and included videos in the 1980’s. The BBFC stands for the ‘British Board of Film Classification.’ Every films released in Britain is watched by the BBFC and they put a minimum age rating on it. This age rating stands for the people who can watch the film. For example, a 15 means that only people of the ages 15 and over can watch this film. The classification varies from film to film because of the contents the film has. The age restrictions may drop because of the type of film it is. For example, the BBFC tend to let younger audiences view films that have an educational hint to them because they’re educational. Also the age ratings of subtitled films are normally dropped because the audiences are much older anyway.
 

The catorgeries that the BBFC for both cinema and video are


Universal – Suitable for all
The BBFC state that ‘It is impossible to predict what might upset any particular child’. But the U classification is mainly for children ages 4 and up. The behaviour in the film will be extremely child friendly. For example, Discrimination, drugs and imitable behaviour are not allowed and violence, sex, nudity and violence must be bare minimum. The horror in the film must be mild, brief and unlikely to cause undue anxiety to young and must include a reassuring outcome.


Parental Guidance
The BBFC’s classification of PG means that an unaccompanied child of any age may watch but the film should not disturb a child aged 8 or older. They also state that ‘parents are advised to consider whether the content may upset younger or more sensitive children.’ 
The BBDFC say that the contents of the film may include discriminatory language and behaviour, as long as it is clearly disapproved of or in an educational or historical context. Illegal drug references may be included but must be innocuous or carry an antidrug message. Horror scenes must not be intense or prolonged and no detail of dangerous behaviour which can be copied by young children. Realistic weapons and weapons which are easily accessible must not be glamorised. Mid bad language only and natural nudity may be allowed. Sexual activity must be implied and infrequent. More serious topics, like domestic violence, should be condoned as unacceptable behaviour.    


Suitable for 12 years and over
Both 12 and 12A are the same but are used for different things. 12A is used only in cinema and means that the films are made for children 12 and under but if an adult believes that the under 12 can manage the film, they’re allowed to accompany them. The 12 category are used on videos and only a person of 12 years old or older can buy/rent the film. Discriminatory language or behaviour must not be endorsed by the work as a whole. Whereas aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned. Drug use must be infrequent and not glamorised. Moderate violence and language is accepted but language such as the F word must be infrequent. Emphasis of an injury must not be too prolonged. Nudity is allowed but in a sexual context it must be brief and discreet. Sexual activity may be briefly and discreetly portrayed. Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained. Mature themes are acceptable, but their treatment must be suitable for young teenagers. Dangerous behaviour, e.g suicide, must not be dwelled upon in a way in which a teen could copy the behaviour.


Suitable for 15 years and over
No one younger than 15 can buy or watch the either on video or at the cinema. The work as a whole must not endorse discriminatory language or behaviour. Drug taking may be shown but the film must not promote drug taking. The misuse of easily accessible substances, e.g. solvents, is most likely to be not accepted. Strong threat and menace are permitted unless sadistic or sexualised. Dangerous behaviour must not be dwelled upon in such detail that it could be copied. Easily accessible weapons must not be glamorised either. There may be frequent use of strong language, e.g the F word. The strongest terms, e.g C word, may be acceptable if justified. Aggressive or repeated use of the strongest language is not acceptable. Nudity may be allowed as well as sexual activity. Violence may be strong but pain should be dwelled upon. No themes are prohibited.
 


Suitable only for adults (18+)
This certificate is used at both the cinema and on video. The Human Rights Act of 1998 states that at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:

  • Where the material is in breach of the criminal law, or has been created through the commission of a criminal offence.
  • Where the material or treatment appears to the BBFCC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts or of illegal drug use, which may cause harm to public health or morals.
  • Where there are more explicit images of sexual activity which cannot be justified by context.



 

R18
R18 films are only to be shown in specially licensed cinemas or supplied in licensed sex shops to adults no younger than the age of 18. The following content may not be acceptable:



  • Any material which is in breach of the criminal law
  • Material, including dialogue, likely to encourage an interest in sexually abusive activity e.g. rape, incest or paedophilia.
  • The portrayal of any sexual activity which involves lack of consent
  • Penetration by any object associated with violence or likely to cause physical harm
  • Any sexual threats, humiliation or abuse which does not form part of a clearly consenting role-playing game. Strong physical or verbal abuse, even if consensual is unlikely to be unacceptable.



Our Thriller

We feel that our thriller should be rated a 15 because it means that young teens (15/16/17) can still watch our film. The film will be more psycological which means that it won't be too graphic, but the theme may be quite strong. Nudity will be either minimum or none at all and language at some parts may be strong interlectally wise.

Thursday, 15 November 2012

NRS, ABC & BARB


NRS
Our mission is simple: we create innovative ways to help media companies make more money. Using a true partnership model, we combine our extensive international media sales experience with a proven flair for commercial innovation to analyze the areas we can help you improve.”

NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991.


Founding directors, Doug Gold and Brian Duffy were leaders in New Zealand’s radio industry.

Shortly after, current Director Mike Brunel joined to take over the New Zealand operations and Brian launched the business to Australia. 


Following on from this success, we now work in all mainstream media and have established offices in the UK (2002), Canada (2003) and Europe (2004), with the Australian (International) office now incorporating emerging markets in Asia and Africa.To this date, NRS work have established offices around the world.

ABC
The ABC (Audit Bureau of Circulations) was founded in 1931 they inspire to give a sense of delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:

             Media owners             Media agencies             Advertisers             Rights owners             Investors
             Management

Their Board includes advertisers, media agencies, media owners also they are interested across other platform
They uphold standards which reflect the media industry and helps other understand the industry


BARB
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

BARB viewing data is available for a range of audience data, including overnights, dayparts, programme and commercial information, time lengths, reach and channel share of viewing. Data can be accessed as live, VOSDAL or consolidated data.

BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies.

BARB is a non-profit making limited company, funded by the major players in the industry it supports - BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising). Other broadcasters and a variety of businesses, for example research specialists, publishers and advertisers also contribute to the cost of running BARB by subscribing to the service.

There is representation from ISBA at BARB Board meetings.

1
The Royal Wedding*
29 Apr 2011
BBC1 (SD+HD)
13.59
2
The X Factor Results
11 Dec 2011
ITV1 (SD+HD)
13.46
3
Strictly Come Dancing
17 Dec 2011
BBC1 (SD+HD)
13.34
4
The X Factor
02 Oct 2011
ITV1 (SD+HD)
12.92
5
Britain's Got Talent Result
04 Jun 2011
ITV1 (SD+HD)
12.63
6
Coronation Street
14 Feb 2011
ITV1 (SD+HD)
12.56
7
I'm a Celebrity - Get Me Out Of Here!
13 Nov 2011
ITV1 (SD+HD)
12.47
8
Britain's Got Talent
04 Jun 2011
ITV1 (SD+HD)
12.22
9
Downton Abbey
11 Nov 2011
ITV1 (SD+HD)
12.15
10
Eastenders
03 Jan 2011
BBC1 (SD+HD)
11.42

 

Questionnaire and research into audiences

Groups

A – Wealthy – politicians, some doctors, scientists, lawyers.

B – Well off – doctors, middle management, well paid professionals.

C1 – Average pay - teachers, nurses.

C2 – Average pay – (blue collar professionals) plumbers, carpenters.

D – Low pay – lorry drivers, dust bin men, post sorters.

E – Not paid – unemployed, pensioners.

Our target audience.

Our chosen audience is group E. This is because most teenagers will be unemployed which therefore means they’re in group E.



1.       Age

……………………………………………    

2.       Gender

……………………………………………   

3.       Employed?

……………………………………………   

4.       When was your last visit to the cinema?

……………………………………………   

5.       How often do you go to the Cinema and who with?

……………………………………………………………………………………………………………………………………   

6.       How much would you pay for a DVD/Blu-Ray

……………………………………………   

7.       What is your favourite movie genre?

……………………………………………………………………………………………………………………………………   

8.       Do you watch television more than films? If so why.

……………………………………………………………………………………………………………………………………   

9.       If a film is longer, do you feel that the film has to grip your attention straight away?

……………………………………………………………………………………………………………………………………   

10.   Do you feel that overusing gore in a film ruins it?

……………………………………………………………………………………………………………………………………   







 
 
            The results mainly showed that -
 
·        Between the ages of 16 and 25, 75% were employed
·        50% visited the cinema in the last month
·        The DVD price range ranges from 5-15
·        75% preferred films to television
·        75% thought that the overuse of gore in films can ruin it
       The quistionarries were given to people who we knew and they were all give to people aruond the same age, this means that they weren't the best results and the most accurate results found. To get more accurate results, we would need to ask a large amount of people (100-1000 people). This means that the results that are more common, have a much better chance of being the actual average.
From the results, we have learnt that we would make more money in DVD sales than Cinema viewings because of the infrequent trips to the cinema.
We also learnt that the overuse of gore in our gilm make result in people not watching it.